Have you ever seen ads on television or the kiosks at your local mall that sell specialized bracelets that are full of positive ions to help with energy and what not?
I certainly have.
There was even a time when I personally got suckered in to doing the “Balance Test”, where you wrap the bracelet around your wrist, balance on one foot (which is very difficult to do, makes you fall over), have the salesman apply pressure to your arms (which should for the most part make you fall), yet you remain standing upwards because of the “special ion power” of the bracelet (which costs up to $50).
I’m not Bill Nye the Science Guy, nor will I pretend to be. What I do know is that there has been no scientific evidence to prove that bracelets of this nature improve athletic performance in any way.
Even with all of the scrutiny and false claims behind the product, the NBA has decided to partner with Power Balance (a company that publicly went bankrupt last year after having to pay a $57 million dollar class-action settlement against its consumers for false advertising) to create the bands for all 30 NBA teams.
Dallas Mavericks owner Mark Cuban despises the idea.
Tim McMahon of ESPNDallas.com goes into more detail on the situation.
The rubber bracelets have a distinctive hologram that is “based on Eastern philosophies of health and wellness,” according to the company’s website. Power Balance bracelets featuring NBA team logos in the hologram are available for $32.99 on the league’s official website. However, Cuban said via email Monday that he will not allow the product in the Mavs’ locker room. [...]
Cuban hastily dismissed a similar product when watches with holograms were pitched on “Shark Tank,” the ABC entrepreneurial reality show on which he stars.
“No, I’m allergic to scams,” Cuban said on the February episode of “Shark Tank.” “Seriously, this is not new. It’s been disproven. What you saw is the placebo effect. There’s athletes that wear it. It’s a joke. It’s a scam. It’s not real.”
During a recent Youtube rant, Cuban took a bunch of the bracelets designed for the Mavericks and tossed them right into the trash, questioning the reasoning from the higher-ups in the league for making the move.
For those who may be unaware, Mark Cuban is a regular on the ABC hit show “Shark Tank”. The premise of the program is five wealthy investors listen to business owners promote their products or ideas in hopes of landing cash.
A company called “Esso Watches” had hopes of securing a deal on the tank, until Cuban bashed the product and the science behind it.
Mark has come forward and said that these bracelets will not go to his players or be in the teams locker room.
Christopher Walder is a sports blogger and lead editor for Sir Charles in Charge. You may follow him on Twitter @WalderSports