It’s been said for years that the NBA is a global sport, and now NBA League Commissioner David Stern is thinking about taking the next step in that logic.
Fitting the schedules of NBA tip off times to fans that are watching halfway across the globe. If that sounds insane, you’re not wrong.
“Interestingly, there’s an intermediate step that Yao raised earlier with me, and that is the question of whether the NBA would consider modifying some of the start times of its games so that they would be more accessible to international audiences at a more convenient time for them to watch,” Stern said. ”And I think that the NBA is going to have to wrestle over the next decade as more and more of our viewing audience is outside the United States, is what’s the best time for games to be played so that those fans can enjoy them live as opposed to having to get up in China and watch an NBA game at 7:00 in the morning. And I think that’s a fun problem that we’re going to be addressing because so much viewing is happening outside the United States now.”
In case you didn’t know, a game that starts at 7 p.m. in NYC begins at 7 a.m. in, say, Beijing. No question, it would be a difficult task to come through with, but your guess is as good as mine.
This could be one of those things that were said just “image-wise”, but it’s an intriguing angle to even consider, if you’re the NBA.