SportsTechie NBA Digital Series Takes A Look At The League

Feb 12, 2014; Oakland, CA, USA; Miami Heat forward LeBron James (6) prepares to dunk the ball against the Golden State Warriors in the third quarter at Oracle Arena. The Heat defeated the Warriors 111-110. Mandatory Credit: Cary Edmondson-USA TODAY Sports

SportTechie has a great new series on how NBA teams leverage digital media to reach fans and enhance their brands. See below for a preview about how the NBA is using digital strategy. Then head over to SportTechie to read the entire writeup. 

"Kobe Bryant may very well be close to the center of the NBA universe, but basketball has always been a team game. The 30 franchises that make up the league have generated a revenue pie in excess of $5 billion. The digital age has enabled this game to reach its worldwide audience anywhere, anytime. Teams can build up their own local fan base through the sundry of platforms available.Much like our #NFLTechSeries, this time SportTechie delves into the digital strategies–from web, social media, mobile apps, and any other technological connection–of each team and analyzes them, including insights from some of the digital executives involved.  Stay tuned to SportTechie for ongoing coverage of the #NBADigitalSeries."