NBA Merchandise

CAMDEN, NJ - SEPTEMBER 25: Ben Simmons #25, Joel Embiid #21 and Markelle Fultz #20 of the Philadelphia 76ers pose for the camera during the Philadelphia 76ers Media Day on September 25, 2017 at the Philadelphia 76ers Training Complex in Camden, New Jersey.NOTE TO USER: User expressly acknowledges and agrees that, by downloading and/or using this photograph, user is consenting to the terms and conditions of the Getty Images License Agreement. (Photo by Abbie Parr/Getty Images)

Trust the profits? NBA merchandise leaders reveal a surprising pattern

David Early